Sustainable innovation
Being sustainable means making choices that reduce the impact of production activities. But it also means designing and creating glamorous garments made to last.
ACT BETTER, FEEL BETTER.
The journey toward sustainability is full of nuances. That’s why, with the latest edition of RECYCLE YOUR DENIM, we transformed denim pants brought to our stores into new accessories.
BETTER DENIM
2019 sees the launch of the first Better Denim Liu Jo made entirely from certified materials and sustainable production processes.
REGENERATIVE COTTON REGENAGRI®
We love the world we live in, and we are here to protect it. That’s why we have collaborated with Candiani on a capsule collection made with regenerative cotton regenagri® dyed using Indigo Indigo Juice® technology.
Regenerative agriculture utilizes techniques designed to restore the land’s natural functions, with the goal of improving resource efficiency and preserving the soil’s natural regenerative capacity.
