With the 'Recycle your denim' project you can recycle up to 5 denim items (also from other brands) in Liu Jo shops and obtain a 20% discount on sustainable products.
Become a key player in a positive circular supply chain.
You too can take advantage of the ‘Recycle your denim’ initiative: you will receive a 20% discount, valid for a period of 6 months after the coupon has been issued, to be used online and offline on the purchase of sustainable products, whether clothing or accessories. Denim suitable for recycling will be sent to a specialised supplier who will use the returned fabrics to create new denim garments while the non-recyclable denim will be donated to Mondo Donna Onlus, a reference point for fragile women and girls. Give a second life to your old clothes, buy garments that respect the environment. You will be able to provide concrete help to those who really need it and become a key player in a positive circular supply chain.

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Bring the jeans you no longer wear to your local store
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Subscribe to the Liu Jo database, so you can join our Community
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Kick off a positive circular supply chain