Recycle your denim

Recycle your denim

With the 'Recycle your denim' project you can recycle up to 5 denim items (also from other brands) in Liu Jo shops and obtain a 20% discount on sustainable products.

Become a key player in a positive circular supply chain.

You too can take advantage of the ‘Recycle your denim’ initiative: you will receive a 20% discount, valid for a period of 6 months after the coupon has been issued, to be used online and offline on the purchase of sustainable products, whether clothing or accessories. Denim suitable for recycling will be sent to a specialised supplier who will use the returned fabrics to create new denim garments while the non-recyclable denim will be donated to Mondo Donna Onlus, a reference point for fragile women and girls. Give a second life to your old clothes, buy garments that respect the environment. You will be able to provide concrete help to those who really need it and become a key player in a positive circular supply chain.

  • Bring the jeans you no longer wear to your local store
  • Subscribe to the Liu Jo database, so you can join our Community
  • Kick off a positive circular supply chain

Discover our line of sustainable products

We are steadily engaged in research and development activities as we believe that being sustainable means making choices that reduce the impact of manufacturing and, at the same time, creating glamorous garments with a  low environmental impact. Our desire is to invest in constant respect for the cycle of nature as we know that fashion is not only able to interpret the world but also change it, beyond the trends of the moment.

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