Recycle your denim

Recycle your denim

With the “Recycle your denim” project you can bring up to 5 denim items (also from other brands) in Liu Jo shops to give them a new life and get a 20% discount on sustainable products.


Through its environmental vision, heralded by the #BetterTogether manifesto, Liu Jo embraces and enhances the prior issue of sustainability, sharing its commitment to safeguarding our ecosystem and the desire for a healthier and better future. Because there’s no more time, because now is the time to act!

This is the belief behind RECYCLE YOUR DENIM, a circular economy project aimed at raising awareness in the community and promoting effective, and necessary, practises to help minimize the impact of fashion on the planet.


An emblem of Liu Jo’s values and style, denim unveils its sustainable essence through the recycling project developed by the company season after season. RECYCLE YOUR DENIM is a call-to-action to respect and responsibility, a choral project that turns the collection of pre-loved garments into a joint action towards a real change.

The denim garments collected in our stores will be transformed into new products thanks to the collaboration with the social cooperative QUID, an ethical and sustainable fashion organization committed to the inclusive employment and redemption of women from the most fragile groups.

Thus restart the RECYCLE YOUR DENIM project, a precious opportunity to give a second life to the forgotten denim in our wardrobe, which become protagonist of a new creative cycle driven by a circular economy approach through the raw material recycling. Because every small gesture can make a big difference!

  • Bring denim you no longer use to the store
  • Sign up for the Liu Jodatabase: you will become part of our community
  • Start a positive circular chain

Discover our line of sustainable products

We are steadily engaged in research and development activities as we believe that being sustainable means making choices that reduce the impact of manufacturing and, at the same time, creating glamorous garments with a  low environmental impact. Our desire is to invest in constant respect for the cycle of nature as we know that fashion is not only able to interpret the world but also change it, beyond the trends of the moment.

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