{"id":2500,"date":"2025-02-12T15:16:31","date_gmt":"2025-02-12T14:16:31","guid":{"rendered":"https:\/\/bettertogether.liujo.com\/sustainable-innovation\/"},"modified":"2025-09-09T16:30:41","modified_gmt":"2025-09-09T14:30:41","slug":"sustainable-innovation","status":"publish","type":"page","link":"https:\/\/bettertogether.liujo.com\/en\/sustainable-innovation\/","title":{"rendered":"Sustainable innovation"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-page\" data-elementor-id=\"2500\" class=\"elementor elementor-2500 elementor-437\" data-elementor-post-type=\"page\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5028290 e-con-full e-flex e-con e-parent\" data-id=\"5028290\" data-element_type=\"container\">\n\t\t<div class=\"elementor-element elementor-element-944aade e-flex e-con-boxed e-con e-child\" data-id=\"944aade\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1068adb elementor-widget elementor-widget-heading\" data-id=\"1068adb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h1 class=\"elementor-heading-title elementor-size-default\">Sustainable innovation<\/h1>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-32d7453 e-flex e-con-boxed e-con e-parent\" data-id=\"32d7453\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-706db38 elementor-widget elementor-widget-heading\" data-id=\"706db38\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Being sustainable means making choices that reduce the impact of production activities. But it also means designing and creating glamorous garments made to last.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a00e58a e-flex e-con-boxed e-con e-parent\" data-id=\"a00e58a\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<a class=\"elementor-element elementor-element-d3b2960 e-con-full e-flex e-con e-child\" data-id=\"d3b2960\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/bettertogether.liujo.com\/innovazione-sostenibile\/manifatture\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-a36cf89 elementor-widget elementor-widget-heading\" data-id=\"a36cf89\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MANIFACTURING<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t<a class=\"elementor-element elementor-element-1b67320 e-con-full e-flex e-con e-child\" data-id=\"1b67320\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\" href=\"https:\/\/bettertogether.liujo.com\/innovazione-sostenibile\/materiali\/\">\n\t\t\t\t<div class=\"elementor-element elementor-element-e8fd812 elementor-widget elementor-widget-heading\" data-id=\"e8fd812\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">MATERIALS<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-ca142a1 e-flex e-con-boxed e-con e-parent\" data-id=\"ca142a1\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-b3d1f1c e-con-full e-flex e-con e-child\" data-id=\"b3d1f1c\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t<div class=\"elementor-element elementor-element-26403d6 e-con-full e-flex e-con e-child\" data-id=\"26403d6\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-5b7c36c elementor-widget elementor-widget-heading\" data-id=\"5b7c36c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">ACT BETTER, FEEL BETTER.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a3ed88d elementor-widget elementor-widget-text-editor\" data-id=\"a3ed88d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The journey toward <strong>sustainability<\/strong> is full of nuances. That\u2019s why, with the latest edition of <strong>RECYCLE YOUR DENIM<\/strong>, we transformed denim pants brought to our stores into new accessories.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-31960e2 elementor-position-right elementor-mobile-position-right elementor-tablet-position-right elementor-view-default elementor-widget elementor-widget-icon-box\" data-id=\"31960e2\" data-element_type=\"widget\" data-widget_type=\"icon-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-icon-box-wrapper\">\n\n\t\t\t\t\t\t<div class=\"elementor-icon-box-icon\">\n\t\t\t\t<a href=\"https:\/\/www.liujo.com\/pl\/recycle-your-denim\/recycle-your-denim.html\" class=\"elementor-icon\" tabindex=\"-1\" aria-label=\"discover the initiative\">\n\t\t\t\t<svg xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"24\" height=\"24\" viewBox=\"0 0 24 24\" fill=\"none\"><path d=\"M13.9008 16.32L18 12.16L13.9008 8\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\"><\/path><path d=\"M5.62558 12.16L17.2032 12.16\" stroke=\"white\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"><\/path><\/svg>\t\t\t\t<\/a>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t\t\t\t<div class=\"elementor-icon-box-content\">\n\n\t\t\t\t\t\t\t\t\t<h3 class=\"elementor-icon-box-title\">\n\t\t\t\t\t\t<a href=\"https:\/\/www.liujo.com\/pl\/recycle-your-denim\/recycle-your-denim.html\" >\n\t\t\t\t\t\t\tdiscover the initiative\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/h3>\n\t\t\t\t\n\t\t\t\t\n\t\t\t<\/div>\n\t\t\t\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a944228 e-con-full e-flex e-con e-child\" data-id=\"a944228\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-cc67a3b e-flex e-con-boxed e-con e-parent\" data-id=\"cc67a3b\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-660e5a2 elementor-widget elementor-widget-heading\" data-id=\"660e5a2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">BETTER DENIM<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e8e1bdb elementor-widget elementor-widget-text-editor\" data-id=\"e8e1bdb\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>2019 sees the launch of the first Better Denim Liu Jo made entirely from certified materials and sustainable production processes.<\/p><p><a href=\"https:\/\/bettertogether.liujo.com\/en\/sustainable-innovation\/materials\/\"><span style=\"text-decoration: underline;\"><strong>Discover our conversion journey.<\/strong><\/span><\/a><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-87cdb71 e-flex e-con-boxed e-con e-parent\" data-id=\"87cdb71\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-508608d e-con-full e-flex e-con e-child\" data-id=\"508608d\" data-element_type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-85c87d0 e-con-full e-flex e-con e-child\" data-id=\"85c87d0\" data-element_type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-eca3e0b elementor-widget elementor-widget-heading\" data-id=\"eca3e0b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">REGENERATIVE COTTON REGENAGRI\u00ae<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f7443f1 elementor-widget elementor-widget-text-editor\" data-id=\"f7443f1\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>We love the world we live in, and we are here to protect it. That\u2019s why we have collaborated with Candiani on a <a href=\"https:\/\/exelitegroup.com\/news\/better-denim-cotone-regenagri\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>capsule<\/strong><\/span><\/a> collection made with regenerative cotton <a href=\"https:\/\/regenagri.org\/it\/why-regenagri\/\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>regenagri\u00ae<\/strong><\/span><\/a> dyed using Indigo <a href=\"https:\/\/www.candianidenim.com\/en\/hub-activism\/indigo-Juice-reduces-the-textile-industrys-environmental-impact\/83\" target=\"_blank\" rel=\"noopener\"><span style=\"text-decoration: underline;\"><strong>Indigo Juice\u00ae<\/strong><\/span><\/a> technology.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-eab3137 elementor-widget elementor-widget-text-editor\" data-id=\"eab3137\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Regenerative agriculture utilizes techniques designed to restore the land\u2019s natural functions, with the goal of improving resource efficiency and preserving the soil\u2019s natural regenerative capacity.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-a01c0f4 e-flex e-con-boxed e-con e-parent\" data-id=\"a01c0f4\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-57b2d9a elementor-widget elementor-widget-heading\" data-id=\"57b2d9a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h3 class=\"elementor-heading-title elementor-size-default\">A new and innovative denim is born,<br>designed and created with a sustainable and contemporary vision.<\/h3>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-e4fe67e video-denim e-flex e-con-boxed e-con e-parent\" data-id=\"e4fe67e\" data-element_type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-31fd30b elementor-widget elementor-widget-video\" data-id=\"31fd30b\" data-element_type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bettertogether.liujo.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Cover_video3.jpeg&quot;,&quot;id&quot;:2331,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/bettertogether.liujo.com\/wp-content\/uploads\/2025\/02\/video_3.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/bettertogether.liujo.com\/wp-content\/uploads\/2025\/02\/Cover_video3.jpeg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-a500540 elementor-widget elementor-widget-video\" data-id=\"a500540\" data-element_type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bettertogether.liujo.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Cover_video2.jpeg&quot;,&quot;id&quot;:2330,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/bettertogether.liujo.com\/wp-content\/uploads\/2025\/02\/video_2.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/bettertogether.liujo.com\/wp-content\/uploads\/2025\/02\/Cover_video2.jpeg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-668aef4 elementor-widget elementor-widget-video\" data-id=\"668aef4\" data-element_type=\"widget\" data-settings=\"{&quot;show_image_overlay&quot;:&quot;yes&quot;,&quot;image_overlay&quot;:{&quot;url&quot;:&quot;https:\\\/\\\/bettertogether.liujo.com\\\/wp-content\\\/uploads\\\/2025\\\/02\\\/Cover_video1.jpeg&quot;,&quot;id&quot;:2329,&quot;size&quot;:&quot;&quot;,&quot;alt&quot;:&quot;&quot;,&quot;source&quot;:&quot;library&quot;},&quot;video_type&quot;:&quot;hosted&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"e-hosted-video elementor-wrapper elementor-open-inline\">\n\t\t\t\t\t<video class=\"elementor-video\" src=\"https:\/\/bettertogether.liujo.com\/wp-content\/uploads\/2025\/02\/video_1.mp4\" controls=\"\" preload=\"metadata\" controlsList=\"nodownload\"><\/video>\n\t\t\t\t\t\t<div class=\"elementor-custom-embed-image-overlay\" style=\"background-image: url(https:\/\/bettertogether.liujo.com\/wp-content\/uploads\/2025\/02\/Cover_video1.jpeg);\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-custom-embed-play\" role=\"button\" aria-label=\"Play Video\" tabindex=\"0\">\n\t\t\t\t\t\t\t<i aria-hidden=\"true\" class=\"fas fa-play\"><\/i>\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Sustainable innovation Being sustainable means making choices that reduce the impact of production activities. But it also means designing and creating glamorous garments made to last. MANIFACTURING MATERIALS ACT BETTER, FEEL BETTER. The journey toward sustainability is full of nuances. That\u2019s why, with the latest edition of RECYCLE YOUR DENIM, we transformed denim pants brought [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":2324,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-2500","page","type-page","status-publish","has-post-thumbnail","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.3 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sustainable innovation - Bettertogether - Liujo<\/title>\n<meta name=\"description\" content=\"Being sustainable means making choices that reduce the impact of production activities, discover the Liu Jo project.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/bettertogether.liujo.com\/en\/sustainable-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sustainable innovation - 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