manifesto

Through fashion, one can read and discover the world.
We believe that it can also be changed.

Since 2019, we have embarked on a transformation journey of our business model, integrating sustainability as a fundamental element of our corporate strategy. The goal is to reduce environmental impact by continuously improving production processes and promoting more responsible fashion.

Better Together is the tangible demonstration of our commitment to building a better future, working side by side with all stakeholders to develop the best version of ourselves and promote sustainability in the denim sector and beyond.

OUR VALUES TOWARD SUSTAINABILITY

We are committed to responsible business management that fosters a culture of sustainability in all its forms.

We analyze and measure our current impact transparently, using reliable and comparable indicators. We integrate impact assessment into every business decision, ambitiously pushing ourselves to achieve the best version of who we are together.

Responsibility

Promoting a culture of sustainability and environmental respect starts with the choices we make in conducting our business, with the goal of reducing the impact of our production activities.

Transparency

No path can be defined without first identifying the starting point. In telling the story of our commitment, we acknowledge our current impact, calculated using reliable and comparable data.

Ambition

Integrating impact assessment into every business decision drives us toward a constant pursuit of improved performance. Every step forward contributes to the global goal we have set as a company and as an industry.

LOOKING TO THE FUTURE. TOGETHER.

Among the founding values of Liu Jo is respect for people and for a healthy and stimulating work environment. On these foundations, our code of ethics is built, created to always look in the right direction, together.