We keep choosing what makes us and the planet feel good.

Acting responsibly.
You can.

Acting responsibly, today more than ever, means having the courage to make choices to reduce the impact of manufacturing activities. It also means finding new ways to reduce consumption, so that raw materials and the way they are processed and disposed of have a lesser impact on the environment. This is why we are committed to embarking on a journey to make all stages of the production chain increasingly eco-friendly: from the design and planning stage to the sale of the garments. To improve the business and to improve ourselves, every day.

“We have chosen to embark with enthusiasm and conviction on a path that makes sustainability a fundamental and pervasive value. It is the beginning of a different path.”

Download our manifesto (PDF)


Our strategy for the next future is built on three key pillars, which we associate with three values


    Liu Jo is a company that cuts across different areas, countries, continents and cultures through a community that brings together employees, suppliers, partners and consumers. Liu Jo is deeply interconnected with all the business areas in which it works, constantly trying to find the right harmony between its values and the melting pot that has always driven change.


    Fashion engages, excites, reads the world and has the power to change it. Aware of the big impact that can be had by conveying the values of sustainable development, Liu Jo has started to take a green journey where the key drivers are a propensity for dynamism and the unfailing wish to get better.
    Liu Jo strives to keep a good dose of courage and its eyes firmly set on the future, so as to make a difference, driven by the will to innovate and rethink the fashion industry, in all its dimensions.


    People’s value is at the core of our sustainable development strategy. We want to invest in people, so that they can have all the skills and can grow, committed as we are to monitoring and supporting the targets achieved. It is an ambitious job that tries to establish new working methods, so that the world that surrounds us can be looked at with different eyes.

The CSR 2021-2024 strategy aims at working on a selection of themes inspired by the following SDG points

Take urgent action to combat climate change and its impact

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

Ensure sustainable consumption and production patterns

Achieve gender equality and empower all women and girls

Make cities and human settlements inclusive, safe, resilient and sustainable

Discover our line of sustainable products

We are steadily engaged in research and development activities as we believe that being sustainable means making choices that reduce the impact of manufacturing and, at the same time, creating glamorous garments with a  low environmental impact. Our desire is to invest in constant respect for the cycle of nature as we know that fashion is not only able to interpret the world but also change it, beyond the trends of the moment.

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