Sustainable innovation

Sustainable innovation

Being sustainable means making choices that dampen the impact of manufacturing activities. But it also means designing and producing glamorous and fashionable garments, made to last a long time.

Better Denim

Liu Jo denim made in collaboration with Candiani

Regenagri® regenerative cotton

We love the world we live in and we are here to project it: that’s why we choose to collaborate with Candiani for a capsule collection made with regenagri® regenerative cotton and treated with the Indigo Juice® dyeing technique.

Renegerative agriculture uses techniques designed for restoring the natural functions of the earth, with the aim of improving resource efficency and protecting the natural regenerative capacity of soils.

The capsule collection

The capsule consists of three bottoms, available in medium-dark indigo or raven, a sulphurous black tending towards grey, Bottom Up model with an essential design characterized by an inverted yoke and straight leg, a timeless silhouette capable of adapting to any body type and personality, and a top in light blue denim, which resembles a corset, with a square neckline and front button closure and it’s made to be the perfect completion of a total denim look.

A denim offering that combines technology and feminity, working on quality and wearability, with a careful eye on sustainability and environmental protection.

A new and innovative denim comes to life.
Thought and made with a sustainable and contemporary vision.

Discover our line of sustainable products

We are steadily engaged in research and development activities as we believe that being sustainable means making choices that reduce the impact of manufacturing and, at the same time, creating glamorous garments with a  low environmental impact. Our desire is to invest in constant respect for the cycle of nature as we know that fashion is not only able to interpret the world but also change it, beyond the trends of the moment.

Go to the shop